Blogging for profit is the latest thing to hit the Internet. Here is a chance for every entrepreneur to enhance its business by creating a blog. What is a blog? A blog is an opportunity for everybody to express itself on the web. It does not matter if you are a journalist, student, businessperson, politician, professional, etc.
Blogs usually contains information related to a specific topic. It’s a new way to communicate with existing and potential customers, to gain influences globally as a politician, share news with others as a journalist, display your expertise as a professional, and much more. Your blog can be linked to your website or promoted separately. The target audiences also have the opportunity to comment on your thoughts. The popular web tools are: http://www.blogger.com, http://www.sixapart.com, http://www.press.com, http://www.myspace.com, http://www.msnspace.com.
How can your business benefit from a blog?
1. Displaying Your Expertise: Blog gives you the opportunity to display your expertise in your chosen field. By submitting articles that relate to your products and services regularly, prospects and customers will visit your blog regularly, and ultimately trust you more. The initial objective may be to create a strong impact with existing customers; you may find that you can attract new customers by illustrating your expertise in a specific field. This will lead to more sales and profit to your business. Example of such blog is http://www.megabucks-solutions.blogspot.com.
2. Product Promotion: An entrepreneur can use blogs to explain the features and benefits of its products and services. You can use it to tell potential, or existing customer industry news, updates or how your products can be used in specific situations to alleviate problems. This will boost the sales and increase profit.
3. Testimonies: You can also add the testimonies from people that have benefited from your products and services. Testimonials from happy customers are worth gold on your blog. We all know that people are more skeptical of everything and everyone today. Displaying testimonies is a better way to gain confidence and trust from prospects.
4. Free listing On Search Engines: Search engines love fresh content created through blogs. By publishing your own blog and adding fresh content to it on a regular basis will attract the attention of the major search engines who will list your site in their directories for free. In order words, it increases the chances that search engines will spider on a regular basis and helps with page rank because its been submitted to all the blogging directories.
5. Affiliate Programs: An affiliate program is just another way for a company to sell its products. That is by signing up as an affiliate who will market the company’s products for a commission. As an entrepreneur you may endorse or mention product or service of a company that has an affiliate website through your blog. If a visitor to your blog purchases the product, you will receive a portion of the sale.
6. Joint Ventures: Joint venture is a form of partnership where businesses come together to share knowledge, markets, and profits. That is, two or more people may pool each other’s marketing resources together to achieve a profitable outcome. So with emergence of blogs, two or more entrepreneurs that have similar target market and complimentary products can both contribute contents regularly to a blog and promote it together. This will generate more profits for the partners.
7. Luring Visitors Back To Your Website: For entrepreneurs that are thinking on how to get visitors back to their website regularly, blogs are the answer. If your blog is linked to your website, and its updated regularly with quality articles, it will lure visitors back to your site.
8. Generate Extra Income From Google Adsense: You make extra money by adding Google Adsense code to your blog. Adsense is one of the advertising avenues Google offers. Adsense are third-party ads that sit on your site. The program is free for you to use and make money each time someone clicks on an ad on your blog.
Google’s spider parses the Ad serving blog and serves ads that relate to the blog’s content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The amount you will earn from the program will depend partly on how much the advertisers are paying Google for the keywords and partly on how many people click through the ads on your blog.
You could earn between $0.03 and $15.00 per click and up to several hundred dollars a day if your blog draws lots of targeted traffic.
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